Amazing how some companies are starting to change how transactions take place. Take Prosper.com. The entire site is the ebay of petty cash level financing.

If I were a lender, I would jump all over the opportunity to accept loans from pre-screened borrowers. Not only are they prescreened - there’s also the law of supply and demand at work in the bidding process. It’s transparency that reminds me a lot of my employer, Right Media. Right Media is doing the same thing for online advertising, and helping to reshape an industry in the process.

Gotta be bold! Step up lenders, there’s a lot to see here and here.

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