eugene oregon real estate blog

Technology, trends, and editorials.

Photos, stretching, and dating

Filed under: Agents, Marketing Online — luke at 8:42 am on Tuesday, January 9, 2007

Reba Haas with Rain City Guide started an interesting thread It started with a post about photos and ends with a discussion about whether or not the public can trust such photos.

Home sellers would not fault an agent for removing a dumpster from a photo or using a little extra light to give the place more panache. What’s interesting about this debate though is that it’s happening at all, and in a public forum.

I feel compelled to point out that there are MUCH better products out there than paint, if you plan to edit or resize photos (ethically). Paint is especially bad at pixelating a photo after resizing it. I recommend IrfanView instead. It’s a solid shareware applications that’s nearly as good as photoshop, but without all the complex layers and tools.

True, this post is not really about dating. But the trackback is. It’s about putting your best foot forward (like you would on a date) using best practices and better tools. Also, cutting out the old fisheye pictures, or limiting their use. Do buyers really like those shots? I personally can’t stand them. Zillow and the Web2.0 real estate startups are proof that buyers want the best information they can get, not more fluff in the form of overworked camera angles.

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1 Comment »

Comment by Robert

January 18, 2007 @ 10:26 am

Photos are critical. I run a on-line real estate agency and I find that it is the photos that generate buyer interest, not the details. One can write whatever one wants, unless there are decent photos, interest is limited.

As house searching by the internet becomes more common, I think that the importance of photos will increase even more. If one goes into an agency, then the agent can describe the property and convince one to visit it. However, when surfing by the internet, if the photos are not attractive, the potential buyer just moves on.

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