Doug Palmer has done it right. His site is basic from a design perspective, but that doesn’t matter at all.

Doug explains the benefits of working with him in the first menu link. Other links include a hilarious photo tour of Doug inspecting a home, fee tables are easy to read, and he even provides graphical examples of a finished report.

This guy knows how to merchandise services online. If he’s smart enough and dedicated enough to put this amount of content on a site, that communicates to me that this guy understands business, that is, people.

Popularity: 10% [?]