This post on Rain City Guide offers quality advice to agents. You could also call this the Jerry Maguire business plan. Why focus time on chasing leads when the best leads are your current clients?
And yet…anybody starting out in real estate will need to build some sort of client base first. It’s easy to be Jerry Maguire if the firm is giving you more leads than you can handle, it’s less easy if you’re trying to build a business from scratch in a market saturated with agents.
Here are some marketing tips:
* Setup some kind of web-based presence. Use a real estate agent site template, or create your own, but at least give people a place to go online to reach you.
* Market that site well. Choose keywords wisely. Optimize for search. Don’t overspend on high volume keywords, especially if you operate in a niche like rural properties, million$ homes, etc.
* Review and try all the innovative technology available to buyers and sellers. Don’t fear change, embrace it, and use it to your advantage.
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